With 25 years’ experience, Fit For Sport are the UK’s experts in educating and engaging children and young people through physical activity. We believe that helping children to enjoy being active from an early age will set them on a journey to a healthy, active life.
Our dedicated and qualified team have been providing school, family and community programmes for over twenty-five years; supporting and delivering in school, after school and holiday camp activities across the UK and training hundreds of Children’s Activity Professionals each year through our training academy.
Dean has over 25 years’ experience working within education, health, leisure and sport. As head of PE in a primary school, Dean began Fit For Sport in 1991 as weekend and holiday activity clubs for children. Fit For Sport has grown to employ over 400 staff and caters for over 250,000 children through schools services.
Dean plays a key role in promoting children’s activity and improving standards in the industry. He is the current chair of ukactive Kids Board, and was previous chair and founding member of the Community of Physical Activity School Sport Providers (COMPASS), an association that represents the interests of providers of sport and physical activity in schools and the wider community.
Dean is passionate about the need to get more children active. He lives in London with his wife, three children and two dogs.
Craig Jones is the Operations Director at Fit For Sport and has 21 years’ experience working in the health and fitness industry.
Craig represented Warwickshire at Junior County Tennis and Cricket when he was 12yrs and became a sports coach at the age of just 13. He now enjoys nothing more than encouraging his two children, aged 12 and 8 years, to be active.
With a strong desire and belief that he could do more to help increase children’s health and activity levels, whilst having fun, Craig found his calling when he met Dean Horridge, the founder and CEO of Fit For Sport. Inspired by Dean’s passion, vision and determination and a united goal, Craig embarked on his journey at FFS.
There are over 700 Fit For Sport Activity Leaders and Assistants working across the UK with thousands of children each week. All staff receive training and complete annual professional development to ensure they are up to date with safeguarding, best practice and the latest industry knowledge to engage and educate young people.
For more information about working with Fit For Sport, please click here.