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Fit For Sport awarded Shaping Young Lives prize at the ukactive Flame Awards

Fit For Sport awarded Shaping Young Lives prize at the ukactive Flame Awards

Fit For Sport, the UK’s leaders in engaging and educating children through physical activity, have been rewarded for their dedication to inspiring the next generation to lead healthy active lifestyles by being recognised at the UK’s best.

Industry experts gathered at the ukactive Flame Awards yesterday in Telford in which some of the biggest names in the business were recognised for their contributions to the physical activity sector.

The ‘Shaping Young Lives’ award identifies positive outcomes for young people who participate in a particular project or programme. Over the past two years, Fit For Sport’s Sandwell Active Schools Programme has made a really positive impact on the activity and fitness levels of over 20,000 children across the 97 primary schools throughout the Borough of Sandwell and last night they were rewarded for their efforts.

Dean Horridge, who is CEO and Founder of Fit For Sport, was unsurprisingly delighted to be recognised for his team’s endeavours: “The ‘Shaping Young Lives’ award is so important and we are absolutely delighted to have won. At Fit For Sport, our ethos is around giving every child the opportunity to be active, regardless of their sporting ability or skill. You don’t have to be good at sports to be active.”

Following the success of Fit For Sport’s Engage to Compete Sport England funded project which focuses on upskilling school staff to engage all children in their school in activity and help them to achieve the CMO guidelines of 60 minutes of activity a day, Sandwell Public Health commissioned Fit For Sport to continue and expand the project to include every school in Sandwell after a report found the borough to be one of the least active in the UK.

“The Sandwell Active Schools Programme demonstrates perfectly that not all of the children who take part need to be good at sport, but they are all active and improving on their fitness levels as a result. It has been great to work with such dedicated individuals from Sandwell Borough Council for the past two years and I look forward to continuing this in the future, and getting more generations fit and active,” added Mr Horridge, who also chairs ukactive kids.

To measure children’s activity levels, Fit For Sport use their revolutionary Healthy Active School System which records and improves pupils’ activity levels. The activity measurement tool which was rolled out in January is now being used by over 400 primary schools nationwide and is making real strides into improving pupils’ activity levels.

Fit For Sport’s free Activity Challenge, which tests agility, coordination and endurance, is primarily used to monitor activity levels but the online platform also allows schools to track the PE and School Sports Premium spend and shows its impact, provide data for reports for parents, head teachers and Governors, as well as allowing access to training courses and teacher training.

Thus far, Sandwell Active schools project has recorded data for nearly 20,000 children in the borough and more schools are continuing to jump on board. For more information on the HASS visit

Editor’s notes:
• Fit For Sport run over 100 activity camps across the UK and work with over 250 schools, engaging 250,000 children each year through their activity camps, school services and community programmes
• CEO- Founder Dean Horridge is also Chair of ukactive Kids
• Fit For Sport are creators the Activity Challenge and Healthy Active Schools System –  a free activity measurement tool for parents to track their children’s activity levels

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